Protecting smart device owners against security threats via a robust cybersecurity app
F-Secure Corp
PO, Scrum Master, Developers, QA, Customer Insights, 4x Product Designers, plus 4 more Product Squads
Overview
F-Secure Corp. (HEL:FSECURE) operates in the cybersecurity space, providing solutions that protect consumers from threats such as identity theft, fraud, and data breaches.
In 2023, F-Secure concluded the acquisition of LookoutLife, a US B2C unit part of Lookout, specializing in B2B solutions.
LookoutLife was working on a new (0→1) cybersecurity mobile app for AT&T’s customers following an established partnership. I joined the (former) LookoutLife product team to lead UX strategy and research efforts.
This case study focuses on a multi-phase research program that explored how consumers understand and respond to digital security risks; and how those insights shaped product direction.
Challenge
Consumers face increasing digital threats, yet many existing security tools often fail to support them at critical moments. From early exploration, we identified gaps:
- Users receive alerts, but struggle to interpret and act on them
- Users have a security breach, but don’t know how to rectify the issue
Key challenges included:
- Unclear understanding of user priorities in digital security
- Limited visibility into how users interpret threats
- Lack of validated insights across global markets
- Uncertainty around what product experience would provide real value
Of note: Insights and deliverables were utilized by AT&T as a foundation to build AT&T ActiveArmor®, a mobile security app powered by F-Secure’s proprietary technology.
Duties
- Defined research strategy and roadmap
- Designed and executed qualitative and quantitative studies
- Collaborative concept design
- Synthesized insights
Methods
I led UX and research efforts by relying on the following methods:
Survey studies
Secondary Research
User interviews
Experiment design
Moderated concept testing (remote)
Data synthesis
Impact
4.5 / 5 stars out of 80k reviews,
— Apple App Store
4.3 / 5 stars out of 86k reviews,
— Google Play Store
Case Study
An overview of the research, methods, processes, findings and deliverables.
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